The AdsML Framework » Announcements

AdsML 3.5, Release 3 Available for Download

Tony — Mon, 23 May 2011 23:42:21 +0000

May 15, 2011

A new version of The AdsML Framework has just been released by the AdsML Consortium. It is available at www.adsml.org. AdsML members and interested parties are encouraged to download the release and begin using it.

Features

AdsML Framework 3.5, Release 3 is a maintenance upgrade to the AdsML Framework. Changes in Release 3 include:

Improvements to the Usage documentation for AdsML Bookings and AdsML Media Pack.
New “Section” and “Publisher Country” elements in AdsML Ad Ticket.
Updated ISO Country Code values in the AdsML Controlled Vocabularies.

Implementers who already have Release 2 but wish to benefit from these changes can download just the new materials.

This is the second fully Approved release of Framework 3.5; an earlier approved version was made available in June 2010. Release 3 is fully compatible with the previous release and builds on its capabilities.

AdsML Framework release planned for May 2011

Tony — Mon, 02 May 2011 15:19:46 +0000

The next release of the AdsML Framework will be a fully backwards-compatible maintenance release. Work us now underway and the update is expected to be made public in late May, 2011.

Highlights include:

A new “Section” field is being added to the positioning metadata in the Ad Ticket format.
Several new usage guidelines are being added to the Media Pack and Bookings specifications in order to address questions that have been raised by implementers. (The schemas of these two standards will not change.)

The AdsML website will also be modified so that users can download just the changed components of the Framework, rather than having to download the entire package.

AdsML AGM

Ulf — Fri, 18 Mar 2011 16:01:33 +0000

The AdsML Annual General Meeting was held March 14 2011 at the WAN-IFRA offices in Darmstadt, Germany.

The meeting discussed and approved the proposed objectives and priorities for 2011. Following last year’s major release of approved specifications of the AdsML Framework, the AdsML Technical Working Group is now planning for a smaller maintenance release . The work will mainly be performed during the April/May period aiming for a release in the end of June.

The main office holders for 2011 are Harald Löffler (Chair, WAN-IFRA) and Rob Fogwill (Vice-Chair, AdFast).

Technical Working Group starts new round of work

Ulf — Fri, 14 Jan 2011 16:21:18 +0000

Following last year’s major release of approved specifications of the AdsML Framework, the AdsML Technical Working Group is now planning for a smaller maintenance release . The work is scheduled to begin in March. If you have any suggestions or requests for improvements to the AdsML Framework, please contact us so we can consider addressing them.

And as always, if you are involved in or are aware of an AdsML implementation, we would love to hear about it. Please drop us a line and a member of the TWG will follow up with you.

AdsML presents to Digital Ad Lab UK

Jay — Mon, 06 Sep 2010 07:44:54 +0000

Apple EBC, London, September 13, 2010 – AdsML TWG gives presentation on AdsML Framework 3.5, R2 to the DAL September meeting

The AdsML Technical Working Group will present the current release of the AdsML Framework to the September meeting of the Digital Ad Lab UK. An overview of the benefits offered by AdsML will be given, including the guiding principles that motivated its design, the functionality that the AdsML specifications provide, and the cost savings that can be realised by using AdsML to enable digital workflows and b2b transactions. Jay Cousins of the AdsML TWG will present.

About Digital Ad Lab UK

Digital Ad Lab UK (DAL UK) is an independent, open forum for those involved in all aspects of digital workflows. It provides a platform for participants to discuss issues relating to the successful creation and reliable delivery of secure digital files.

DAL UK promotes and facilitates the adoption of effective and efficient 100% digital workflows through the exchange of ideas and discussion of issues and best practices at open industry meetings.

Approved: AdsML Framework 3.5 Release 2

Ulf — Thu, 15 Jul 2010 11:00:14 +0000

July 15

The latest version of the AdsML Framework 3.5, release 2, was approved June 30 by the AdsML Consortium following a two month review and voting period. It is available at www.adsml.org. AdsML members and interested parties are encouraged to download the release and begin using it.

Features

AdsML Framework 3.5 has been in development for the past two years and represents a considerable advance over Framework 3.0. New and enhanced features include:

The Framework now provides dedicated support for interactive advertisements across the entire AdsML lifecycle.
A new specification, AdsML Media Pack, provides message formats for the exchange of rate cards and technical specifications.
AdsML Materials now supports the transmission of advertisement components in addition to completed artwork.
The entire Framework now provides support for multilingual textual metadata, meaning that instructions and descriptions can be conveyed in more than one language.
Expanded set of Ad Codes.

This is the second release of Framework 3.5; an earlier version was made available for public review last June. Release 2 is fully compatible with Release 1 and builds on its capabilities. However, implementers should be aware that Framework 3.5 as a whole is not backwards compatible with Framework 3.0.

AdsML Framework 3.5 R2 available for download

AdsML — Wed, 21 Apr 2010 20:20:09 +0000

April 21, 2010

Features

AdsML Framework 3.5 has been in development for the past two years and represents a considerable advance over Framework 3.0. New and enhanced features include:

The Framework now provides dedicated support for interactive advertisements across the entire AdsML lifecycle.
A new specification, AdsML Media Pack, provides message formats for the exchange of rate cards and technical specifications.
AdsML Materials now supports the transmission of advertisement components in addition to completed artwork.
The entire Framework now provides support for multilingual textual metadata, meaning that instructions and descriptions can be conveyed in more than one language.

Status of this release

The AdsML Technical Working Group has approved this release for production use but the full Consortium membership has not yet voted. This release package was prepared for distribution to the membership as a basis for their vote. Because membership approval is anticipated, the package is also available for public download by any interested party. The voting period will close on or before 30 June 2010.

Media Pack Usage Rules & Guidelines Released

Tony — Thu, 15 Apr 2010 23:12:10 +0000

April 16, 2010

A new Proposed Specification of the Usage Rules & Guidelines for AdsML Media Pack 1.0 has been released for public review and comment. It is available here: AdsML Media Pack Usage Rules & Guidelines (PDF).

AdsML Media Pack is part of AdsML Framework 3.5, which was first released in June 2009. The specification provides a global standard for the exchange of advertising media packs, including rate cards and technical specifications for advertising offers. It relies on earlier experience and practices that have been embraced and extended in order to support current advertising business requirements. In addition, AdsML Media Pack has been designed with extensibility as an important objective in order to be able to grow with the business and support various business models and future requirements.

The new Media Pack usage documentation represents a significant upgrade to the usage guidelines that were contained in Release 1.

AdsML Framework 3.5, Release 1 Issued

AdsML — Tue, 25 Aug 2009 14:01:42 +0000

Interactive bookings, media rate card for public review

Interactive advertising now supported across the entire AdsML workflow

DARMSTADT, Germany – 25 August 2009 – AdsML Framework 3.5, Release 1 is an interim release of the AdsML Framework which contains many new features that are being made available for public review and comment.

Major additions include support for interactive advertising across the complete business chain, from rate card to invoicing and proof of publication, as well as the completely new AdsML Media Pack specification supporting media rate cards.

There are also a number of smaller improvements, especially in AdsML Bookings and AdsML Proof of Publication.

Specifications in this release have Proposed status, which means they are believed to be stable but are subject to change based on user feedback. Organizations wishing to benefit from the features contained in this release, and willing to accommodate the minor changes that may occur before the specifications are approved, are encouraged to begin working with it.

“Being a truly cross-media standard was one of our objectives from the start, but first we had to build the infrastructure and ensure that the print workflow was properly supported. Now AdsML is ready for the online world as well.” says Harald Löffler, Research Manager at WAN-IFRA.

Kärkimedia of Finland is a media broker company owned by 34 major Finnish newspapers and offers a nationwide intermedia solution for major Finnish advertisers. “In 2010 we are going to offer the electronic media rate card for media agencies for their system update. This will be based on the AdsML rate card.” says Tapani Huovinen, Production Manager at Kärkimedia. “Without the AdsML Framework our work would have been much harder and also more expensive.’’

About the AdsML Framework

The AdsML Framework for E-Commerce Business Standards for Advertising (AdsML Framework) is the first international data-exchange standard for managing the electronic transfer of information throughout the advertising industry, for all distribution channels. For additional information, visit http://www.adsml.org.

About the AdsML Consortium and its Partners

The mission of the AdsML Consortium is to develop an open standard that will unify and extend existing advertising standards and automate advertising business processes — across all types of media, for all stages of the lifecycle of an advertisement, across all segments of the advertising industry, worldwide. It is supported by WAN-IFRA, a leading international association for newspaper and media publishing and the Newspaper Association of America (NAA), which represents more than 2,000 newspapers in the U.S. and Canada.

PubliGroupe is a strategic partner of the Consortium. The Consortium’s other members include a list of prominent companies and organizations united to create a set of media-neutral, internationally-adopted specifications and business processes for the exchange of advertising information and content across all platforms.

Download Press Release (PDF)

AdsML Framework 3.0 Release 5 Approved

AdsML — Tue, 01 Jul 2008 05:00:19 +0000

All Specifications Ready for Production Use

Major enhancements made to AdsML Materials and AdsML Bookings; specifications package now available for online browsing

DARMSTADT, Germany — In an online balloting process that just ended, AdsML Consortium members approved the latest Framework release, AdsML 3.0 Release 5. The release is considered major, since each specification included has Approved Status; none have only Proposed Status. All specifications in Release 5 are ready for production use.

User and member feedback drove many of the major enhancements made to the Materials and Bookings specifications. Other changes are less significant, though necessary: maintenance upgrades, changes made to keep schema structures aligned throughout the suite of standards, and updates to correct errors and allow the new Type Library to be imported.

User feedback important

“Several aspects of this release are worth noting,” said AdsML Consortium Chair John Iobst, vice president of Newspaper Association of America in Arlington, Virginia. “This is the first full release of approved specifications since AdsML 1.0 was issued in 2003. The user experiences that drove these latest enhancements are strong. This is a well-tested standard. Some vendors already have incorporated it into their products.

“In addition,” Iobst continued, “our development team enhanced the specification download procedure, so that you now can either download the full release or browse the various specifications online, selecting and downloading components one by one. This offers an improved user experience.”

Documentation also strengthened
Particular focus was given to documentation, adding use cases and examples. The strengthened documentation will make examining and implementing the standard eiseier. “This is an ongoing effort,” said Iobst. “If you know of additional changes that are needed, don’t hesitate to let us know about them.”

About the AdsML Framework
The AdsML Framework for E-Commerce Business Standards for Advertising (AdsML Framework) is the first international data-exchange standard for managing the electronic transfer of information throughout the advertising industry, for all distribution channels. Stated informally, AdsML’s vision is to tie together all of the parties and disparate software packages involved in producing,booking, distributing and publishing an ad, so they operate as if they all use the same software system, although they don’t. For additional information, visit http://www.adsml.org.

About the AdsML Consortium and Its Partners
The mission of the AdsML Consortium is to develop an open standard that will unify and extend existing advertising standards and automate advertising business processes — across all types of media, for all stages of the lifecycle of an advertisement, across all segments of the advertising industry, worldwide. It is supported by Ifra, a leading international association for newspaper and media publishing and the Newspaper Association of America (NAA), which represents more than 2,000 newspapers in the U.S. and Canada.

The Consortium’s strategic partners are Associated Newspapers, Ltd., Publigroupe and Time Inc. The Consortium’s members include a growing list of companies and organizations united to create a set of media-neutral, internationally-adopted specifications and business processes for the exchange of advertising information and content.

Download Press Release (PDF)