Download FG, October 2003, Presse Publicite p50-51, Luc Emeriau.
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The AdsML Consortium, developers of AdsML 1.0 (a comprehensive, international standard for the digital exchange of advertising information that was released this week), and the Ad\Venture project, a regional initiative of media agencies and publishers in the Netherlands, announced an agreement to share information on business process analyses and leverage each other’s efforts to bring [...] Tony Stewart is chairman of the AdsML Technical Working Group and director of Consulting at RivCom, which provides services to help news and media organisations gain maximum benefit from new technologies. He can be reached by e-mail at tony.stewart@rivcom.com. One of the highlights of this year’s IfraExpo is the launch of AdsML 1.0, a comprehensive, international [...] Tony Stewart is chairman of the AdsML Technical Working Group and director of Consulting at RivCom, which provides services to help news and media organisations gain maximum benefit from new technologies. He can be reached by e-mail at tony.stewart@rivcom.com. Eines der markanten Ereignisse der diesjährigen Expo ist die Freigabe von AdsML Version 1.0, einem umfassenden internationalen [...] Dans ses dernières éditions,techniques de presse a examiné la norme AdsML™ créée et développée par un consortium international. L’objectif de ce standard global, basé sur XML et tenant également compte d’autres standards d’échange électronique, est de gérer l’échange d’informations numériques pour tous types d’annonces pour tous les supports médias et à travers toutes les étapes [...] Durante las dos últimas ediciones, ‘técnicas de prensa’ ha presentado diferentes artículos sobre el estándar AdsML, concebido y desarrollado por un consorcio internacional. Se espera que este estándar global –basado en el mundialmente aceptado lenguaje XML, y válido también para otros estándares de intercambio electrónicos – determine el modo de intercambiar la información digital en [...] For the past two editions, newspaper techniques has introduced and delved into the evolving AdsML standard that is being created and developed by an international consortium. The global standard, based on the widely accepted XML standard and supporting other electronic exchange standards, is intended to govern how digital information is exchanged for all types of [...] Ziel des weltweiten Anzeigenstandards, der auf dem allgemein akzeptierten XML-Standard basiert und andere elektronische Austauschstandards unterstützt, ist die Standardisierung des Austausches elektronischer Informationen über sämtliche Arten von Werbung, Medien sowie den gesamten Lebenszyklus einer Anzeige hinweg. Für die Geschäftspartner, die heute Informationen über Rubrikanzeigen austauschen wollen, bedeuten fehlende Standards in diesem Bereich komplexe, zeitaufwändige und [...] The AdsML Consortium, an international group of organizations serving the print, electronic and digital publishing industries, moved one step closer to approving the framework of AdsML 1.0. This new, open standard will govern the digital exchange of information between parties involved in advertising workflow, from concept to publication to billing. The group plans to release AdsML [...] |
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