The next release of the AdsML Framework
Following the release of AdsML Framework 3.5 (R2) in July 2010, the Technical Working Group plans to remain in “maintenance mode” for the remainder of 2010. We anticipate that the next round of development will begin in early 2011. The goals for this work will be based on feedback received from users and implementers during the interim. No release date has been set.
Roadmap
A roadmap for the development of the AdsML Framework is presented beneath in tabular form. Distinct process phases of the advertising lifecycle are recorded in the left hand column. In the right hand columns, the core media types of Newspaper and Magazine, Print Insert, and Interactive are listed. The listed dates record when the AdsML Framework added explicit support for process phases in these media types. Work in progress is listed as such. A blank entry against a process phase indicates that support for that phase and media type is not currently provided by the AdsML Framework.
|
Activity |
Newspaper and Magazine Display and Classified |
Print Inserts |
Interactive |
| Distribute rate card and media pack | 2009 – 2010 | 2009 – 2010 | 2009 – 2010 |
| Distribute technical specifications | 2009 – 2010 | 2009 – 2010 | 2009 – 2010 |
| Campaign and publication planning (including inventory inquires) | |||
| Negotiate and book an ad order (including quotations, reservations, changes and cancellations) | 2004 – 2006
2009 – 2010 |
2004 – 2006
2009 – 2010 |
2009 – 2010 |
| Commission the production of ad materials | |||
| Produce ad materials | |||
| Preflight and deliver ad materials (ex. inserts) | 2005 – 2006 | ||
| Manage delivery of ad materials (including explicit support for pre-delivery copy chasing) | 2005 – 2006
2007 – 2008 2009 – 2010 |
2007 – 2008
2009 – 2010 |
2009 – 2010 |
| Receive and validate ad materials | 2005 – 2006
2007 – 2008 2009 – 2010 |
2006
2007 – 2008 2009 – 2010 |
2009 – 2010 |
| Transmit classified ads to other publications | 2004 – 2005 | 2004 – 2005 | 2004 – 2005 |
| Provide proof of performance (using Proof of Publication messages) | 2006 – 2008
2009 – 2010 |
2006 – 2008
2009 – 2010 |
2009 – 2010 |
| Provide proof of publication | 2006 – 2008
2009 – 2010 |
2006 – 2008
2009 – 2010 |
2009 – 2010 |
| Send invoice or credit and receive the buyer’s response to that invoice or credit | 2006 – 2007
2009 – 2010 |
2006 – 2007
2009 – 2010 |
2009 – 2010 |
| Initiate and process a claim | |||
| Send payment confirmation | |||
| AdsML Architecture and Infrastructure | 2004
2005 2005-2006 |
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