AdsML Framework – Specification Download
Page last updated: June 30, 2010
Please find here the current complete documentation set for AdsML Framework 3.5, Release 2. Older versions can be found in the Archive.
AdsML Framework 3.5, Release 2, released in April 2010 and approved in June 2010, is the first stable production version of the AdsML Framework version 3.5. It contains many new features compared to older versions.
IMPORTANT: The file ReadMeFirst.html in the root directory of each download package includes descriptions of all materials and provides easy hyperlink access to them. You should open this file and use it as your “table of contents” for the release.
AdsML Framework 3.5 Release 2
Release Date: April 15, 2010
Major additions in Framework 3.5 include support for interactive advertising across the complete workflow, from rate card to invoicing and proof of publication, as well as the completely new AdsML Media Pack specification supporting media rate cards. There are also a number of smaller improvements, especially in AdsML Bookings and AdsML Proof of Publication. Release 2 adds support for multilingual textual metadata, meaning that instructions and descriptions can be conveyed in more than one language, as well as other improvements.
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The AdsML Framework release packages are available for online browsing where it is possible to select and download specific components one by one. They are also available for download as large zip files (20-50 megs), each of which contains the latest version of all of the standards and supporting materials in a given release. These are the only files you need to download in order to obtain a complete release of the Framework. The standards themselves are relatively small; most of the size is due to the graphical documentation. You should unzip the file into a folder near the top of your folder tree in order to avoid unzipping errors due to long file and path names
As with all standards, the development of AdsML is a community effort and cannot succeed without your help. We are looking forward to your participation in this process and your help in ensuring that the AdsML Framework truly provides value to this community. Please let us know if you have any questions or comments about this process.
