Support for all media types
The AdsML Framework enables the booking, processing and paying for ads in any media, including print, broadcast, web, mobile, outdoor, etc. Along with these generic capabilities, the Framework also provides media-specific support for:
- Print (especially newspapers and magazines)
- Print inserts
- Digital publishing environments, such as “traditional” web sites or a digital signage network
For these targeted media, AdsML provides media-specific structures that have been fine tuned so that they can be implemented with relatively little discussion. The support that AdsML provides for other media, while capable of conveying all of the necessary information, is more generic and requires further configuration during the implementation process.
Comprehensive business functionality
The following is a partial list of some of the functionality and business objects supported by the AdsML Framework. See the individual specifications for more details.
Please note that due to regional and media-specific differences in terminology, AdsML uses relatively generic terms such as “booking”, “order”, “placement”, “appearance”, “publisher” and “publication” to represent concepts that may also be known by many other names such as “broadcast”, “flight”, “program”, etc.
| Ratecard Media Pack | Bookings | Materials Delivery / Ad Ticket | Proof of Publication (and performance) | Financials |
|---|---|---|---|---|
| Request a rate card | Place a new order or reservation | Deliver one or more sets of digital ad materials (artwork, programming, etc.) | Deliver a digital ‘tearsheet’ of a published ad | Deliver an invoice |
| Publish a rate card | Place a conditional or “guaranteed” order or reservation | Embed identifying metadata in digital ad materials | Deliver a hard copy proof of a published ad | Deliver a credit note |
| Change a rate card | Record an order that was made by phone or fax | Embed metadata describing where and how the ad should be published | Convey a proof of performance affidavit | Invoice for the publication of one ad |
| Withdraw a rate card | Convert a reservation into an order | Request a re-delivery of ad materials | Convey detailed information about when, where, how and to whom an ad was published | Invoice for the publication of multiple ads with a single package price |
| Describe a publication’s circulation and geographic reach | Accept or reject an order | Place an order to deliver ad materials to multiple recipients | Reference the booking for this appearance of the ad | Invoice for the publication of multiple ads with separate pricing per ad |
| Describe a publication’s readership and demographic reach | Renew an order | Change or cancel a delivery order | Reference the invoice for this appearance of the ad | Invoice for a campaign buy (no reference to specific published ads) |
| Describe a publication’s pricing, including complex charges and discounts | Change an order (initiated by buyer or seller) | Accept or reject a delivery | Provide third-party performance verification | Invoice for a month of published advertisements, optionally including claim resolutions |
| Specify the languages used by a publication | Cancel all or part of an order | Reject part of a delivery while accepting the rest | Invoice multiple payers for a single advertisement | |
| Specify pricing in multiple currencies | Order an Insert | Provide advance notice of materials to be delivered in the future | Include statement information such as payments received and balance carried forward | |
| Order an Interactive ad | Provide information about materials that are being sent physically, e.g. by courier | Include aging activity on an invoice | ||
| Order an Online Classified ad | Deliver replacement materials | Specify payment terms with penalty charges | ||
| Order an Outdoor ad | Deliver components that can be incorporated in an ad | Send a paid invoice | ||
| Order a Sponsorship | Request or report the status of a materials delivery or delivery order | Send a replacement or adjusted invoice | ||
| Place a “package” order involving one or more ads running in one or more sites, publications or broadcasts | Order a delivery to multiple recipients, including different usage instructions for each recipient | Include line items in various different currencies | ||
| Order alternating content | Deliver a set of materials to multiple recipients | Provide information about an ad that ran on multiple dates | ||
| Order blind boxes or additional services | Request that a recipient ‘kill’ a set of materials | Provide booking and appearance information about each ad mentioned in the invoice, to whatever level of detail is desired | ||
| Order “umbrella” and other linked ads | Respond to a materials kill request | Include a digital tearsheet in the same e-commerce message as the invoice | ||
| Order a series of ads that must run in a specified relationship to each other | Convey detailed information about a tearsheet that was sent separately | |||
| Obtain a quotation | Send a PDF of the invoice as part of the AdsML message | |||
| Convert a quote into an order | Acknowledge receipt of an invoice | |||
| Specify tiered package pricing within an order | Acknowledge receipt of a financial document (invoice or claim note) | |||
| Identify multiple payers for an order, including co-op splits | Indicate that an invoice contains issues requiring resolution | |||
| Indicate that pricing is derived from a particular rate card or contract | Indicate that a credit note resolves a specific claim | |||
| Provide discounts spanning multiple orders | Integrate AdsML Financials with other accepted international standards for e-invoicing | |||
| Indicate that an order is a “make good” | ||||
| Specify agency commissions | ||||
| Identify the payment method | ||||
| Transmit credit card details | ||||
| Specify recurring and ’til canceled’ scheduling | ||||
| Specify relative or conditional scheduling | ||||
| Publish the ad in specific regions or zones | ||||
| Publish the ad at specific times of day or dayparts | ||||
| Publish the ad to specific demographic targets | ||||
| Schedule multiple appearances of the same ad, in one or multiple orders | ||||
| Request/deliver status of a booking |
